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Pay Per Click (PPC) ads offer all the benefits of Search Engine Optimisation – maximum exposure and highly targeted advertising – with the additional benefit of speed. A PPC campaign can be established and running within hours rather than days or weeks, so you're generating sales right away. However, because PPC ads usually work on a bidding system, they can be costly or ineffective if not managed correctly or informed by careful keyword analysis. If you decide PPC is for you (and we'd be very happy to discuss the pros and cons with you), Sherbet Twist recommends a managed PCC campaign, in which we check the positioning of your ads regularly and ensure you're not paying more than you need for keywords.
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