|
Whatever the type of promotion you are considering, a few golden rules apply:
- Think carefully about the message you want your audience to take away from your activity
- Avoid any activity or promotional method that clashes with your brand values
- Promotions rarely achieve maximum potential in isolation – they work much better in combination with other marketing initiatives
The Sherbet Twist promotional overview will identify the communication channels and promotional mix you should use. We'll develop the appropriate message, monitor the campaign's effectiveness, and provide you with the tools to manage the outcome.
|
