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The art of crafting effective copy is crucial to the success of any marketing initiative. If no-one reads what you have to say – you're sunk! The basics are simple: identify your target audience, know what you want to say, and say it in as concise and appealing a way as possible. It may sound easy, but there's plenty of evidence to show that not everyone can do it.
Sherbet Twist's copywriters have written everything from beer commercials to brochures for barristers' chambers; from newsletters for the market research industry to websites for chocolate-makers. We can take your raw material, be it a report, Powerpoint® presentation, even scribbles on the back of an envelope, and transform it into eloquent and expressive business-to-business newsletters, website content, mailshots, magazine articles and advertising copy.
In web design, copywriting has a particularly precise relevance. Aside from scripting the message so that it is easily and readily absorbed, the specific choice of words can make a significant difference to the way your site is handled by search engines and viewers. Sherbet Twist can help you optimise the wording on your site for best results.
Whatever the project, it's our aim to make it possible for you to engage your audience in conversation, to welcome them to your world and convince them of your qualities.
Copywriting for:
- Brochures and leaflets
- Direct marketing (internet and print)
- Press advertising
- TV and radio commercials
- Newsletters
- Reports
- Websites
- Internet advertising
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